NATASYA, Apriliana; POHAN, Yulia Arnida. The Influence of Digital Marketing, Customers Experience, and Fashion Involvement on Consumer Buying Interest in Bata Products in Medan Mall. Journal of Economics and Social Sciences (JESS), [S. l.], v. 4, n. 2, p. 1091–1100, 2025. DOI: 10.59525/jess.v4i2.1015. Disponível em: https://www.journal.civiliza.org/index.php/jess/article/view/1015. Acesso em: 5 apr. 2026.